15 October 2017 Reach Oral Care Joins Key Pharmaceuticals’ Portfolio
The REACH® & TEK® brands are welcomed to the Key Pharmaceuticals portfolio, following LG Household & Healthcare’s recent purchase of the iconic oral care brands within the Asia Pacific region.
Effective 19 October, 2017, Key Pharmaceuticals are the sole Marketing and Distribution Company for the REACH® & TEK® brands in Australia.
Globally, REACH® has been a popular Oral Care brand since 1972. Originating from the US, the brand’s heritage lies in professional dental cleaning and care – for hard to reach places and hidden spots of your mouth.
At Key Pharmaceuticals, we plan to take great care of this much-loved oral care brand to make it more relevant and accessible to Australian consumers.
We will look to strengthen and expand the range by leveraging LG Household & Healthcare’s expertise, technology and innovation in the Oral Care category with products tailored to Australian consumers’ needs.